Link building is a crucial part of any successful SEO strategy. However, building quality backlinks can be challenging, especially when reaching out to other websites. One of the best ways to secure backlinks is through personalized, well-crafted outreach emails.
Below are 20 email templates for link building outreach scenarios that you can use to improve your success rate.
1. The Broken Link Outreach Email
This method involves reaching out to a website to inform them of broken links on their site and suggesting your content as a replacement.
Subject: I Found a Broken Link on Your Site
Hi [Name],
I was browsing through your excellent content and noticed a broken link on your page, [Page URL]. The link to [Broken Link URL] appears to be dead. I thought I’d mention it since it affects user experience.
I recently published a similar piece on [Your URL], which may make a good replacement. Feel free to check it out and see if it’s worth linking to.
Best regards,
[Your Name]
2. The Resource Page Outreach Email
Resource pages are great for linking to high-quality content.
Subject: Great Resource for Your Page
Hi [Name],
I noticed your page on [Topic] and found it super helpful. I’m reaching out because I thought my article on [Your Topic] would be a perfect fit for your resource list.
Here’s the link: [Your URL].
If you think it’s valuable, I’d appreciate it if you could include it on your resource page. Thanks so much!
Kind regards,
[Your Name]
3. The Guest Post Outreach Email
Offer to write a guest post for the target website.
Subject: Guest Post Proposal
Hi [Name],
I’m [Your Name], and I write about [Your Niche]. I’m a huge fan of your blog, especially the post on [Specific Article].
I’d love to contribute a guest post to your blog. I have a few ideas in mind that would resonate with your audience:
- [Idea 1]
- [Idea 2]
- [Idea 3]
Let me know if any of these interest you!
Best,
[Your Name]
4. The Skyscraper Outreach Email
Use this email template when your content is better or more comprehensive than the one currently being linked to.
Subject: A Better Resource on [Topic]
Hey [Name],
I came across your post on [Topic] and noticed you linked to [Competitor URL]. I actually have a more updated and comprehensive article on [Your Topic].
You can check it out here: [Your URL].
I’d love for you to consider adding my content as a resource in your article!
Thanks,
[Your Name]
5. The Influencer Outreach Email
Reach out to influencers to help you build authority and backlinks.
Subject: [Influencer Name], I’d Love Your Thoughts on This
Hi [Influencer Name],
I’m [Your Name], and I’m a big fan of your work. I recently wrote an article on [Topic], and I’d be honored if you could take a quick look and give me your thoughts.
Here’s the link: [Your URL].
If you like it, feel free to share it with your audience or link to it in your future posts.
Cheers,
[Your Name]
6. The Competitor’s Backlink Outreach Email
Target websites that have linked to your competitors with a pitch for your content.
Subject: Better Content on [Topic]
Hi [Name],
I noticed that you linked to [Competitor URL] in your post on [Topic]. While it’s a great article, I’ve recently published something even more comprehensive and up-to-date on the subject: [Your URL].
If you find it valuable, I’d appreciate it if you considered linking to it as well.
Best,
[Your Name]
7. The “What’s Missing” Outreach Email
Let website owners know if they are missing important information or resources in their content and offer your link as a solution.
Subject: I Noticed Something Missing on Your Page
Hi [Name],
I was reading your post on [Topic] and noticed that it could benefit from more information on [Specific Subtopic].
I’ve written an article that covers this in detail: [Your URL].
If you think it would be helpful for your readers, feel free to add it to your article.
Thanks,
[Your Name]
8. The Follow-up Outreach Email
Sometimes it’s necessary to follow up on your initial email.
Subject: Just Checking In
Hi [Name],
I hope you’re doing well! I wanted to follow up on my last email about my article on [Topic]. Did you get a chance to take a look?
Here’s the link again for your convenience: [Your URL].
Thanks so much!
Best,
[Your Name]
9. The Expert Roundup Outreach Email
Use this for roundup posts where multiple experts are asked to contribute their thoughts.
Subject: Can You Share Your Expertise?
Hi [Name],
I’m writing an expert roundup post on [Topic], and I’d love to include your thoughts.
The question I’m asking is: [Question].
If you’re interested, I’ll make sure to link back to your site and promote your response on my social channels.
Looking forward to your reply!
Best,
[Your Name]
10. The Mention Outreach Email
When your content mentions someone’s work, let them know.
Subject: You’ve Been Mentioned!
Hi [Name],
I just wanted to let you know that I mentioned your article on [Topic] in my latest post. You can check it out here: [Your URL].
Feel free to share it or link to it if you think your audience would find it valuable.
Thanks!
[Your Name]
11. The Free Tool Outreach Email
Reach out to promote a free tool you’ve developed.
Subject: Free Tool for Your Audience
Hi [Name],
I recently created a free tool that I think would be valuable to your readers: [Tool Name] – [Tool URL].
If you think it could help your audience, feel free to include it in your post or resource page.
Thanks so much!
[Your Name]
12. The Podcast Outreach Email
Use this email to reach out for backlinks through podcast interviews.
Subject: Can I Feature You on My Podcast?
Hi [Name],
I’m [Your Name], and I host the [Podcast Name]. I’d love to feature you on the show to discuss [Topic].
Let me know if you’d be interested, and I can send more details!
Best,
[Your Name]
13. The Reclaim Unlinked Mention Outreach Email
Notify when your website or brand is mentioned but not linked.
Subject: Quick Request Regarding [Your Brand Name] Mention
Hi [Name],
Thank you for mentioning [Your Brand Name] in your article [Post Title] on [Website]. However, I noticed that there wasn’t a link to our website.
Could you kindly add a link to [Your URL] when you mention us? I believe it would add more value to your readers.
Thanks!
[Your Name]
14. The Interview Request Email
This template can be used when reaching out to an industry expert for an interview.
Subject: Can We Feature You in an Interview?
Hi [Name],
I’m [Your Name], and I’m conducting interviews with experts in the [Topic] field for my website. I’d love to interview you about [Topic], as I think your insights would be incredibly valuable for our audience.
Would you be available for a quick 15-minute chat?
Best,
[Your Name]
15. The Testimonial Request Email
Ask for a testimonial that could help with backlinks.
Subject: Can You Provide a Testimonial?
Hi [Name],
We’ve had great experiences with [Product/Service], and I’d love to give you a testimonial for your website. If you’re interested, I can provide a detailed review that would help drive more credibility.
In exchange, I’d appreciate a backlink to our website.
Best,
[Your Name]
16. The Product Review Outreach Email
Offer to review a product in exchange for a backlink.
Subject: Would You Like a Review of [Product]?
Hi [Name],
I recently came across [Product], and I’d love to review it for my website. I’m confident that my readers will benefit from learning about it.
If you’re interested, let’s connect!
Best,
[Your Name]
17. The Competitor Comparison Email
Provide a comparison of your product with competitors.
Subject: Compare Us to [Competitor]
Hi [Name],
I see you’ve written about [Competitor] in the past. We offer a similar service, and I believe we provide a more robust solution.
Here’s a comparison article for your reference: [Your URL].
I’d appreciate it if you considered including us in your review.
Thanks,
[Your Name]
18. The Link Reclamation Email
Reach out to reclaim links when URLs change or pages are updated.
Subject: Link Update Request
Hi [Name],
I noticed that you linked to our page [Old URL] on your site. We’ve recently updated our page, and the new URL is [New URL].
Could you kindly update the link on your page?
Thanks so much!
Best,
[Your Name]
19. The Collaboration Request Email
Offer a collaboration opportunity in exchange for links.
Subject: Collaboration Opportunity
Hi [Name],
I’m reaching out because I believe there’s an opportunity for us to collaborate on [Topic]. I’d love to explore ways we can work together, whether it’s through content creation, social media, or a guest post.
Let me know if you’re interested!
Best,
[Your Name]
20. The Case Study Outreach Email
Offer a case study in exchange for backlinks.
Subject: Case Study on [Topic]
Hi [Name],
I’ve just published a detailed case study on [Topic], and I believe your readers would find it valuable. You can check it out here: [Your URL].
If it’s a good fit, I’d be thrilled if you considered linking to it in your articles or resource page.
Best regards,
[Your Name]
Conclusion
When reaching out for link-building opportunities, it’s important to remain genuine, personalized, and offer real value to the recipient.
Use these templates as a starting point, but be sure to customize each email to suit the recipient and the situation. With persistence and a thoughtful approach, you can significantly boost your link-building success rate.
